
Business Model & Commercial Strategy
Customer positioning, service mix, pricing, recurring revenue, unit economics, profitability and growth strategy.
Consulting
I advise founders and leadership teams building and scaling consumer-facing businesses across longevity, wellness, medical aesthetics, fitness and health optimization.
My background spans entrepreneurship, multi-site healthcare operations, functional nutrition, virtual care, fitness and medical aesthetics. I bring a practical operator's perspective to both sides of the business: creating an experience people value and building the systems and economics required to deliver it sustainably.
How I Can Help
I help founders turn complex ideas into focused, commercially viable businesses and build the systems to grow them.

Customer positioning, service mix, pricing, recurring revenue, unit economics, profitability and growth strategy.

Turning early-stage ideas into focused, commercially viable concepts before significant capital is committed to facilities, technology or equipment.

Operational structure, workflows, staffing, utilization, KPIs, customer experience and systems designed for efficient growth.

Senior operating support for founders and leadership teams navigating launches, growth, restructuring or strategic transitions.
Engagements
I primarily work on defined, project-based engagements with clear business objectives and deliverables. Select fractional leadership engagements are also available.
Have a project in mind?
Get in touch to discuss whether there’s a fit.